Newcastle United has applied for planning permission to build a new temporary club shop outside St James’ Park.
Newcastle United’s St James’ Park club shop will be significantly renovated this summer as part of the club’s new clothing arrangement with Adidas.
Castore now controls the retail side of Newcastle under a kit manufacturing arrangement inked in 2021. The club has secured an early exit from the Castore agreement, allowing Adidas to join for the 2024-25 season.
Newcastle have agreed to a five-year deal with Adidas for roughly £40 million per season. It will allow the club to retake control of its retail and merchandising.
As a result, the current Castore-operated club shop in the Gallowgate Stand at St James’ Park will be ‘comprehensively rebuilt’ after the 2023-24 season. The restoration will take place during the off-season, between May and June 2024.
To protect jobs and continue the club’s retail business, Newcastle has applied for planning permission to build a temporary retail facility on the St James’ Metro Car Park. The site, which is close to the existing club shop at St James’ Park and the Strawberry Pub, is now vacant.
The temporary club shop will be made up of prefabricated containers that can be reused for different purposes.
The reopening of the St James’ Park club shop will coincide with the unveiling of Newcastle United’s new Adidas kit for the 2024-25 season.
Newcastle are currently building the St James’ STACK fan zone next to the proposed side at Strawberry Place, which is scheduled to open in June 2024.
