After capturing one of the most viral moments of the 2023 NFL season, digital video maker Kevin Fitzgibbons’ career nearly came to an end after years of chasing a passion.
During a Week 6 game against the Carolina Panthers, Miami Dolphins receiver Tyreek Hill took Fitzgibbons’ phone and used it to record himself doing a backflip after scoring a score.
He shared the shot on social media before swiftly deleting it. Shortly after, the NFL banned Fitzgibbons’ media credentials for the rest of the season as punishment for enabling Hill to use his phone as a prop in the touchdown celebration.
Hill ended up paying Fitzgibbons’ salary for the rest of the season, and he continued to do freelance work for the All-Pro receiver. But because he wasn’t allowed to be on an NFL sideline anymore, Fitzgibbons devised a plan to continue his burgeoning digital content career in sports.
The 20-year-old University of Miami student announced on X this week that he and colleague content producer Will Foster had founded their own media and marketing company, F2 Media.
“He’s really working with a lot of top brands,” Hill stated in Fitzgibbons’ announcement video, which can be seen here. “My guy Kev is a big deal now. “My boy Kev is famous.”
The launch of F2Media. Thanks for it all @WillFoster___ @cheetah pic.twitter.com/VoMV6rgVHT
— kfitz (@kfitzsports) March 21, 2024
Fitzgibbons stated that he founded F2 Media to help professional athletes build and improve their social media presence, as well as secure sponsorship arrangements.
Fitzgibbons’ recent clients include the UFC, the Miami Heat, Jacksonville Jaguars quarterback Trevor Lawrence, Philadelphia Eagles running back Saquon Barkley, San Francisco 49ers running back Christian McCaffrey, Baltimore Ravens quarterback Lamar Jackson, and Dallas Mavericks point guard Luka Doncic.
The switch up🦅 @saquon pic.twitter.com/U83MkqZKQC
— kfitz (@kfitzsports) March 12, 2024
