Whether or not a megastar arrives or Bruno Guimaraes is moved, Newcastle United will undoubtedly experience one major shift this summer.
Last year, it was revealed that the Magpies would change kit providers for the 2024/25 season, with Castore to be replaced by Adidas.
There is a lot of excitement on Tyneside ahead of Adidas’ comeback, as the German firm has created some of Newcastle United’s most famous uniforms throughout the years.
They will be trying to do the same when they return, with the club already anticipating a surge in fan interest. The owners and fans alike are overjoyed that Adidas has returned.
How Newcastle feel about the return of Adidas
The Adidas contract was highlighted in Newcastle United’s Amazon documentary last year, and you could see the owners were thrilled to be bringing the brand back to Tyneside.
A recent story from iNews explains why the club is so excited about their upcoming collaboration with Adidas.
According to iNews, Newcastle sees this as an opportunity to ‘push reset on a retail business that has lagged significantly behind top six rivals’.
Newcastle’s Adidas partnership is significantly less profitable than Manchester United’s. The Red Devils earn £90 million per year from theirs, and Liverpool is also looking to sign a mega-money deal with Adidas in the near future.
However, it is a step in the right direction for Newcastle United, who must continue to increase income if they are to achieve their goals despite profit and sustainability issues.
How much the deal is worth
It is a watershed moment for Amanda Staveley and her team, who have ended their engagement with Castore to begin a new one with Adidas.
It is an extremely lucrative agreement that will initially enhance Newcastle United’s earnings by £25 million – and this is before they have sold any shirts.
That’s because, according to iNews, the Castore deal was worth £5 million each year, whereas the Adidas deal will pay the Magpies £30 million.
It is a significant step in the right direction, so it is not surprising that Toon officials are upbeat behind the scenes.
When Newcastle’s first Adidas kit will be launched
With the end of the 2023/24 season approaching, Newcastle United fans won’t have to wait much longer to see their new Adidas uniforms.
It is been rumored that the away shirt would be highly influenced by a previous Magpies uniform, while the home shirt will be released on June 7th.
