“What’s really nice about this deal is that my parents are going to get some free sneakers now out of the deal, and I was able to get my brother some shoes too, and that’s pretty cool,” Nootbaar added while grinning broadly. “But I won’t put them on a one-shoe limit.”
While luring Nootbaar with the red carpet treatment in Tokyo this winter, adidas defeated Mizuno in a hard contested campaign to make the Cardinals lefty hitter the face of the company’s baseball marketing in Japan. Nootbaar’s popularity in Japan has skyrocketed in the year or two after he paired up with Shohei Ohtani and Yoshinobu Yamamoto to help Japan win the World Baseball Classic in 2023.
Why, just four years ago, when the 2020 Minor League season was canceled due to the COVID-19 epidemic, Nootbaar was doing manual labor on fighter jets while working for an aerospace company. And as recently as 2022, he was back in the Minor Leagues after a rough start with the Cardinals.
Fast forward to 2024, when Nootbaar is set to launch his own shoe line, and his face is already on nearly as many billboards in Japan as Ohtani, the Dodgers phenom with the $700 million contract. Nootbaar, 26, still finds it shocking and humbling.
“I owe everything to baseball,” explained Nootbaar. “It’s been an incredible trip, and hopefully it’s not even close to ending. The past year has been incredible for me. A ball, glove, and bat have transformed my life.
“I take none of this for granted. Everything that has changed in my life, including the opportunities that have arisen, has been rather wonderful. These kinds of opportunities do not come along very often, and I want to make the most of them.
Nootbaar will get the option to build his own shoe brand. While in Japan, adidas created unique molds of Nootbaar’s feet and asked him what he looked for most in baseball spikes. After donning a pair of white leather spikes last week that paid homage to Hall of Fame trailblazer Jackie Robinson, Nootbaar wore a pair of red and gray cleats with his name on the side.
Having a significant say in a new shoe line that children may want their parents to purchase for them is somewhat surreal for Nootbaar, who is still striving to establish himself as an everyday standout with the Cardinals.
When Nootbaar needed to lift his spirits during difficult moments while recovering from injuries, all he had to do was see his own shoe brand arriving in stores across Japan.
“They let me design the ones that I’m wearing this season, but hopefully in the future we’ll have a true Lars Nootbaar model,” he remarked. “For me, what’s important is the colorway of the shoe, the comfort and making sure it’s a functional shoe.”
What would that El Segundo boy with the dusty, worn-out sneakers have said years ago if he had been told that a brand believed in him enough to showcase his own line of shoes?
“I think that’s every kid’s dream, and I still have to pinch myself that this is happening,” the man said. “I’ll never take for granted just how cool this is.”
