
Cooper Flagg’s mother, Kelly Flagg, has profited from an endorsement contract after her son had a historic rookie season.
In a heartbreaking loss to the Houston Cougars, the 18-year-old led his Duke Blue Devils to the NCAA Final Four.
Flagg is anticipated to be selected first overall in the 2025 NBA Draft. He will have many chances to be endorsed, but his mother owns this one.
She just announced a collaboration with the skincare and foot brand Dr. Scholl’s.
“I’m excited to be partnering with Dr. Scholl’s® because as a mom of three boys who are all involved in sports, I know just how much energy and effort it takes to keep up,” wrote Kelly Flagg. “Whether we’re supporting them from the sidelines, working hard in between games, or making sure they’re refueled and prepared to compete, moms are the unseen power behind every athlete. We’re traveling the same distance as they are! No matter what the day throws at us, Dr. Scholl’s® insoles provide that extra push to keep us going.
Kelly Flagg herself played collegiate basketball. In the late 1990s, she performed at the University of Maine. She assisted Maine in winning its first-ever NCAA Tournament game during the 1998–1999 season. Ralph, her husband, was an Eastern Maine Community College athlete.
Cooper Flagg participated in the Basketball World Cup as a member of the U.S. under-17 team while attending high school in Maine. He averaged 9.3 points and 10 rebounds per game during that tournament.
Cooper Flagg scored 19.2 points per game while playing in 37 games at Duke. In addition, Flagg pulled down 7.5 rebounds and contributed 4.2 assists a contest.

In terms of endorsements, Cooper Flagg was the first men’s collegiate basketball player to be sponsored by Gatorade and already has an agreement with New Balance.